3 Pop-Up Mistakes That Most Ecom Stores Make
Have you encountered pop-ups when you first arrive at an ecommerce site? They may block your screen, request your email address, and offer a subscription or store discount.
Many ecom store owners have this kind of pop-up. They want more sales and leads, and ecommerce gurus have been telling them to add a pop-up app to the site without suggesting the need to optimize them.
If you have this kind of pop-up and your store has a high bounce rate, the pop-up could be the problem. And you’re not alone! A lot of our clients and students have done this as well.
We suggest really considering the user experience. When visitors first get to your site to browse or buy, their path is immediately blocked by a pop-up. They may not even know what you sell yet, so it just doesn’t make sense to offer them a discount. Chances are good that a pop-up is going to tick people off and they’ll bounce from your site.
With this in mind, here are three common pop-up mistakes you should never make.
1. Don’t Forget to Incentivize
If you use pop-ups to ask for an email address, don’t just offer an opt-in or sign-up for your newsletter. It isn’t an intriguing offer, and a subscription isn’t enough of a motivation for someone to hand over an email address. You really need to incentivize the pop-up request with a store discount in exchange.
2. Don’t Put the Pop-Up in the Wrong Place
As described, you don’t want a pop-up on a landing page where it can interrupt a potential customer before they’ve even looked at your wares.
But another common mistake is to put a pop-up on a cart or checkout page. This is the time when people already have items in their carts and are ready to pay you! Showing them pop-ups at this point in their journey is an interruption that can ruin the experience.
Most pop-up apps have settings that allow you to block pop-ups from appearing on certain pages, so make sure you activate that setting here.
3. Don’t Forget to Mobile Optimize
Many times a pop-up that looks decent on a desktop screen and is easy to close out in that environment, has not been optimized for a mobile screen. On mobile, that pop-up shows up in unintended shapes and sizes making it difficult or impossible for people to find the exit button so they can’t close out of it. What happens? People reload the page once, twice, and they still can’t exit, so they lose patience and bounce. Avoid this scenario by always confirming you’ve optimized your pop-ups for the mobile screen.
Wrap-Up
Putting the right pieces in the right places on your ecommerce store can boost your business. Even something as small as a pop-up can affect your sales conversions. So manage your pop-ups: make sure you properly incentivize your requests, block pop-ups where they’re going to be counter-productive, and always mobile optimize.
If you enjoyed this article and would like to learn how to build, grow, and scale your ecommerce business, check us out on social media or head over to workwithbgs.com to find out more!